Driftlines Post-Shark Tank Strategy for Winning Without a Deal
Walking away empty-handed from Shark Tank can feel like the end of the road for many entrepreneurs. For Driftline founders Wes Horbatuck and Greg Orfe, it was the starting gun. They entered the tank seeking a deal but left with something far more valuable: a national spotlight and 100% equity in their company. The “Shark Tank effect” was immediate, flooding their website with traffic and selling out their entire inventory. Instead of being a setback, the lack of a deal became a catalyst....